In 2019, the image ambassador, "Zhufu", was launched. It is blessing (Zhufu) in the name of homonym, among which “Zhu”, the Bamboo, is inspired by the bamboo in the traditional culture "Four Gentlemen" and the symbol of the old Beijing culture "Peking Opera Mask". The moral of “Zhufu” is to express best wishes to the motherland, the capital Beijing, and the guests from all over the world.